Getty Conservation Institute

Getty Conservation Institute

Logo Design, Invitation, Tickets, Brochure, Miscellaneous Collateral 

ASSIGNMENT: Design logo for contemporary art preservation conference. Design all supporting materials.
CHALLENGE: Employ images and materials that embodied the theme of preservation while conveying a contemporary sensibility.
SOLUTION: Logo that depicted an eye on time. Paper that was tactile, uncoated and covered with metallic inks. Use of color to allow for immediate visual differentiates between events, and days. 

Click here to see entire Getty Conservation Institute
Marketing campaign

Believe Management Company

Believe Management Company

Logo Design

ASSIGNMENT: Design a logo that reflects connections, belief in their clients, and the company’s edginess, while at the same time conveying professionalism.
CHALLENGE Hip and professional are often mixed messages.
SOLUTION: Light bulb image for inspiration, ideas and connectivity. Font for main title is hip, while font for sub title is more traditional and professional 

Click here to see entire Believe Marketing campaign

Coil Knitwear

Coil Knitwear

Designed while employed at Kim Baer Design Associates.

Barondes Morris Design

Barondes Morris Design

Graphic Design Direct Mail Campaign

ASSIGNMENT: Interior Design Firm wanted to create a direct mail campaign.
CHALLENGE: Show the firm’s work, as rich, and warm but uncluttered and spare.
SOLUTION: Illustrate the work with pictures, framed in warm colors using minimal space for messaging. 

Click here to see entire BMD Marketing campaign

Wellness 6-es/Kitchen Table Consulting

Wellness 6-es/Kitchen Table Consulting

Logo Design, Website Design, Graphic Design of marketing collateral

ASSIGNMENT: Create a logo for an Employee Health and Wellness Benefits Company
CHALLENGE: Design a logo, which is friendly yet professional and trust worthy.
SOLUTION: The use of color and font suggest friendly and fun, the white space and layout bespeak professional. 

Click here to see entire KTC Marketing campaign

Sizemore Taylor LLP

Sizemore Taylor LLP

Logo Design and Marketing Collateral Creation
ASSIGNMENT: Logo creation and graphic design of all materials.
CHALLENGE: Straddle the fence between a conservative industry and a maverick sensibility.
SOLUTION: Color, shape and font draw the eye to bold main graphic with a more traditional font below.

Click here to see entire Sizemore Taylor Marketing campaign

Ann Johansson Photography

Ann Johansson Photography

Logo Design

ASSIGNMENT: Create a logo for a photographer.
CHALLENGE: Convey the global sweep of Ann’s work.
SOLUTION: To tell the story of an international photographer, I used a map of the world. Then I used pinpoints to guide the viewer’s eye to places of particular significance to Ann. 

JWT logo

JWT logo

Assignment: Create a logo for a Jewish woman’s theatre company.

Challenge: Convey a multi-cultural, 21st century vibe that overcomes audience preconceptions of a staid, traditional, boring and overly ethnic experience.

Solution: Using a playful yet sophisticated typographic treatment to convey the 21st century feminine energy of the company.