Assignment: Create a logo for a Jewish woman’s theatre company.
Challenge: Convey a multi-cultural, 21st century vibe that overcomes audience preconceptions of a staid, traditional, boring and overly ethnic experience.
Solution: Using a playful yet sophisticated typographic treatment to convey the 21st century feminine energy of the company.
Getty Conservation Institute
Logo Design, Invitation, Tickets, Brochure, Miscellaneous Collateral
ASSIGNMENT: Design logo for contemporary art preservation conference. Design all supporting materials.
CHALLENGE: Employ images and materials that embodied the theme of preservation while conveying a contemporary sensibility.
SOLUTION: Logo that depicted an eye on time. Paper that was tactile, uncoated and covered with metallic inks. Use of color to allow for immediate visual differentiates between events, and days.
Believe Management Company
ASSIGNMENT: Design a logo that reflects connections, belief in their clients, and the company’s edginess, while at the same time conveying professionalism.
CHALLENGE Hip and professional are often mixed messages.
SOLUTION: Light bulb image for inspiration, ideas and connectivity. Font for main title is hip, while font for sub title is more traditional and professional
Artisans Net Logo
Barondes Morris Design
Graphic Design Direct Mail Campaign
ASSIGNMENT: Interior Design Firm wanted to create a direct mail campaign.
CHALLENGE: Show the firm’s work, as rich, and warm but uncluttered and spare.
SOLUTION: Illustrate the work with pictures, framed in warm colors using minimal space for messaging.
Wellness 6-es/Kitchen Table Consulting
Logo Design, Website Design, Graphic Design of marketing collateral
ASSIGNMENT: Create a logo for an Employee Health and Wellness Benefits Company
CHALLENGE: Design a logo, which is friendly yet professional and trust worthy.
SOLUTION: The use of color and font suggest friendly and fun, the white space and layout bespeak professional.
Sizemore Taylor LLP
Logo Design and Marketing Collateral Creation
ASSIGNMENT: Logo creation and graphic design of all materials.
CHALLENGE: Straddle the fence between a conservative industry and a maverick sensibility.
SOLUTION: Color, shape and font draw the eye to bold main graphic with a more traditional font below.
Ann Johansson Photography
ASSIGNMENT: Create a logo for a photographer.
CHALLENGE: Convey the global sweep of Ann’s work.
SOLUTION: To tell the story of an international photographer, I used a map of the world. Then I used pinpoints to guide the viewer’s eye to places of particular significance to Ann.