UCLA Pathology 2016
UCLA PATHOLOGY ANNUAL REPORT 2016
Assignment: Design an annual report that draws more attention than the groundbreaking 2013 report.
Challenge: Build on the success of the 2013 Annual Report making the 2016 Report even more user friendly.
Solution: Budget was found to hire illustrator Andy Potts. I conceptualized and art directed a cover. Inside I continued the use of images and colorized different details from Andy’s cover illustration to direct the reader through the flow of information. I worked with UCLA to create infographs to replace the charts and graphs that they had previously used to convey statistical information.
Illustration: Andy Potts